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The South African Insurance Industry Survey 2016 | 23
The premier buyer of goods shipped from South Africa, to return on investment on the JSE.
and a key influence on commodity prices worldwide, the
world’s second-largest economy is this year expected to Exchange rate shocks: Currency volatility associated with
post its slowest rate of economic growth in 25 years. As a low economic growth could affect some insurers depending
result, the real value of South Africa’s exports will grow by on where their risk exposure and capital base is situated.
only around 3 percent during 2016 compared to a 2010-15 For instance, if risk exposure is domestic and (revenue
average of 4.7 percent per annum. generating) capital is located largely offshore, shocks to the
exchange rate could have a real and significant impact on
The country’s demand for imports has ebbed alongside investment revenues. Also from an offshore perspective,
a slowdown in economic growth and weakness in the weak confidence in a country’s economy could divert
Rand inflating purchasing prices from abroad. The latter foreign financiers’ attention away from local companies,
has undone the potential benefit to local consumers of including insurers who might be in need of cash or alternate
weaker global commodity prices. The real value of imports financing.
is expected to expand by 3 percent this year, thereby
eroding all of the potential benefit that real exports could Weaker demand: Cash-strapped households and
have generated in terms of GDP. Were it not for the large businesses have a weaker ability to fund insurance
amount of grains that will have to be imported this year as a premiums and therefore display a reduced demand for
result of drought conditions, import growth could have been this non-essential product. In turn, insurers will have to
smaller. work harder - at a lower rate of profit - to retain existing
customers and secure new clients. On a positive note, an
Taking into account the outlook for household spending, increase in price competition could make it a bit easier (i.e.
investment, government expenditure, exports and cheaper) for households and businesses to afford insurance.
imports during 2016, it is unlikely that South Africa will The net effect of this supply-and-demand dynamic will
see any significant employment growth this year. Real however take some time to play out. For insurers, this
disposable income will grow marginally at best and at a rate could imply changes to some of their business models and
significantly below an average of 2.7 percent per annum ownership structures to cope with a weak economy.
seen during 2010-15. This is setting off alarm bells for the
local insurance industry. Operating costs: An insurance company is an employer
and consumer of goods and services just like any other
The following paragraphs identify eight areas where a weak enterprise would be. In South Africa’s current context, this
economy could negatively affect insurance companies. implies increases in the cost of labour and electricity above
the consumer price inflation rate, while company revenues
Investment income: Insurance companies make a might not grow at the same pace. The structure of South
significant portion of their income from investment Africa’s labour market and utilities industry does not leave
revenues. During an economic downturn as currently seen much room to manoeuvre for private companies on the cost
in South Africa, the returns on, for example, shares listed of workers and energy, resulting in operating budgets being
on the stock exchange are below the long-term trend. strained by stagflation – high inflation and low growth.
While equities do not directly mirror economy dynamics,
many – like the Johannesburg Stock Exchange (JSE) – are External service providers: Insurers are dependent
very reliant on the health of a few core industries for their on external service providers as part of their package
performance. In a weak commodity price environment, the of services. For example, vehicle repair shops, private
fate of under pressure mining companies remains integral hospitals, and construction companies are all part of the